Where your audience buys your tickets.
Ticket types: seated, general admission and in between
Seated tickets, general admission, time slots and weekend passes: which ticket format suits which event.

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The ticket format you choose determines how your venue works and how many questions you field afterwards. These articles put the options side by side: numbered seats on a floor plan, general admission, time slots with a capacity per block, and combinations such as a weekend pass alongside single nights.
The choice is less a matter of taste than it looks. A theatre with numbered rows needs seated tickets; a museum open all day needs time slots; a marquee with one continuous evening needs neither. Choose wrong and you find out at the door.
For most organisers the practical question is: what do I want to fix in advance and what do I leave open. Everything you fix buys calm at the entrance and costs flexibility in the sale.
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