Selling more tickets: promotion and strategy

Setting up a ticket shop is the easy part. Filling it is the work. These articles are about how ticket sales actually behave: slow at the start, quiet in the middle, and steep in the final ten days.

The biggest gains usually come from timing and from removing friction, not from more advertising. An early bird that genuinely expires gives people a reason to decide now instead of later. A ticket shop on your own site rather than a stranger's domain loses fewer visitors on the way. And a price with no service fee at the end saves you the drop-outs at exactly the moment you nearly had them.

What you will not find here are tricks. Ticket sales are predictable enough that a decent plan and a few well-timed messages beat a bigger budget.