Selling more tickets: promotion and strategy

Practical ways to get ticket sales moving: timing, early bird, social media, email and improving your ticket shop.

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When do people buy tickets? The bathtub of ticket sales

We laid the ticket sales of 716 events side by side. A quarter go at the start, a fifth at the end, and in between lies a long quiet stretch.

21 October 2026Read more

10 steps to sell more tickets online

Follow these 10 steps to boost ticket sales: timing, experience, targeted campaigns, the right system, discounts, variants, scarcity, and fan engagement.

4 September 2024Read more

Selling tickets online: 10 tips to boost sales

10 proven tips to sell more tickets online: timing, information, early bird offers, mobile, social, tracking, upsell, aftersales, and optimization.

27 February 2024Read more

7 smart tips to boost your ticket sales with Tickable

Practical marketing and pricing tactics to accelerate your ticket sales with Tickable: early bird offers, social media, email, and smart page optimization.

9 January 2024Read more

About this topic

Setting up a ticket shop is the easy part. Filling it is the work. These articles are about how ticket sales actually behave: slow at the start, quiet in the middle, and steep in the final ten days.

The biggest gains usually come from timing and from removing friction, not from more advertising. An early bird that genuinely expires gives people a reason to decide now instead of later. A ticket shop on your own site rather than a stranger's domain loses fewer visitors on the way. And a price with no service fee at the end saves you the drop-outs at exactly the moment you nearly had them.

What you will not find here are tricks. Ticket sales are predictable enough that a decent plan and a few well-timed messages beat a bigger budget.